Sabor Delicioso’s Story

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When two people have a passion for cooking, they start their own business. That was what LuLu and Hilda did. They have always wanted a food establishment to call their own. To learn what it would take to become successful owners, they turned to the Business Opportunity Center at El Centro de la Raza.

The Business Opportunity Center (BOC) introduced the concept of a food cart to LuLu and Hilda. Without a formal foundation of building a business, the BOC guided them through the grueling application process of applying for a permit. Some time after submitting their comprehensive blueprint design to the City of Seattle’s Health Department, LuLu and Hilda started their business on April 1, 2018.

However, the endeavor of LuLu and Hilda was not without sacrifices. While their pursuing a food business has opened doors for them, they are challenged by striking a balance between working and spending time with family during the evenings. When inquired about other adversities, they shared a look of mutual respect for overcoming unseen challenges as a team: from responding to public demand and competition from other cart vendors, to abiding by the Department of Health’s guidelines, to tracking their operating costs, and to facing the exposure of Seattle’s weather conditions.

In spite of those trials and tribulations, for the first time in a long time, LuLu and Hilda feel like they are investing in their economic access, opportunity, and stability; but more importantly, in themselves. They feel proud to be contributing back to their households and having their families’ unwavering support. Along the way, they also grew more confident in their use of technology to promote their business.

When asked what is next for them, their eyes glowed, and they said with dignity: a restaurant. (Currently, they offer catering services.) For now, stop by their food cart at Plaza Roberto Maestas and get your fill of Mexican street food. They make their dishes from scratch, including the popular huarache and nachos dishes (for $8!). When you support people like LuLu and Hilda, you are also touching the lives of their families.

Check them out on Uber Eats and Facebook!